This is also the first time that a METAS certified watch has been produced by a brand other than Omega, which up until now has monopolized the certification.
The production of a METAS certified watch by Tudor is a logical move. For one thing, it means that the company is now in the forefront of technical mechanical horology, and it gives it a very strong competing value proposition with other brands, especially those producing sports watches and dive watches in the sub-$5000 range. It also serves to further distinguish Tudor from Rolex, which is increasingly important moving forward. Tudor’s ability to present designs that set it apart from the Crown has become more and more firmly established in recent years, and while its own family of calibers were a distinguishing feature, the Tudor movements (which come from Kenissi) now have, with METAS certification, a major advantage for the consumer.